Why is video a critical component of learning?

//Why is video a critical component of learning?

Why is video a critical component of learning?

If you’re not integrating video into your learning strategy, you’re missing out on a massive opportunity to connect and engage with your employees. To gain an insight into the power of video, perhaps it’s best to look at some key statistics. YouTube is the 3rd most visited website in the world: the total number of people who visit the site exceeds 1,300,000,000 and it attracts 30 million visitors each day!

As Vimeo product marketer Vitaly Shter says, moving visuals are in our DNA and that “in the big picture of human history, reading is a relatively recent development. We’re hardwired to pay attention to and understand things that move, and adding sound increases the effect.”

In fact, 90% of the information our brain picks up is visual and we also process visuals 60,000 times faster than we process text. It makes sense then, that if you want to engage with your employees, it’s absolutely vital to consider using video to support your learning strategy.  If it’s working for students around the world (especially with global online educators like the Khan Academy), it will be effective for your employees too.


Workstar’s Head of Sales and Client Relations Sue Fell says, “At Workstar, we understand the power and value of video. We’ve produced several pieces of video content for organisations over the last few years and have the capacity to deliver 360 degree videos, animated videos, live-action videos or a combination of both.  We have a team of creative professionals who collaborate with our clients to deliver exceptional storytelling pieces that are carefully aligned to learning outcomes.”

How can you incorporate video into your learning?

Video content can be used as; introductory pieces to formal learning,  bridging components of continuous learning and standalone pieces that explain new processes, strategies or proposed outcomes.

Aligning with the concept of microlearning, short videos are much more effective and our clients recognise that video helps them achieve a number of goals.

1.  Deliver large amounts of information in a shorter time 

Your employees are already time-poor. Would you prefer to deliver information in lifeless fact sheets, classrooms or digital handbooks? Or, would you prefer to utilise a medium that allows you to communicate your messages clearly, creatively and concisely?

2.  Communicate with greater immediacy  

Video content gives you a platform to convey your message easier and because it’s a digital medium, it also allows you to deliver learning objectives and outcomes to large, geographically dispersed teams of employees.

3.  Faciliate genuine, personalised storytelling

It’s no secret that people retain knowledge through compelling storytelling, as opposed to lists of facts or instructions. Video is the perfect platform to convey behavior and emotion and when these are added to the learning equation engagement levels increase.

Did you know that approximately 20% of people who start watching a video will leave after the first 10 seconds?

With this in mind, if you’re going to incorporate video into your learning strategy, you can’t simply produce poorly crafted content and hope your employees will respond, engage, share and even talk about your video (for all the right reasons!).

It’s crucial to conceptualise and develop video content that cuts through.  This is where Workstar’s team of experts help with experience in writing, producing, directing and animating compelling videos for organisations who understand, like we do, just how powerful the audio-visual medium is.

We’d love to demo some of our work to you, so get in touch today to chat with one of our video experts.  In the meantime, why not take a look at a short video of our latest work? VIEW OUR VIDEO HERE

By |2018-08-08T06:15:39+00:00March 6th, 2018|Video Learning|0 Comments

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