With Australian consumer loyalty and trust retreating in recent years, now more than ever, it’s critical that businesses deliver customer focused high quality service strategies. Getting back to basics by developing authentic trust and rapport, utilising the forgotten art of empathy, and intelligently identifying customer needs will ensure you drive NPS growth, retain customers and ultimately drive profits.
We discuss some of the research and trends around corporate trust and loyalty. The key elements of building trust, rapport and empathy. Then finally the options available to build these capabilities.