Let’s get social: Why social learning is a valuable tool in your workplace

//Let’s get social: Why social learning is a valuable tool in your workplace

Let’s get social: Why social learning is a valuable tool in your workplace

Let’s face it. Your people are digitally connected, and they probably spend a lot more time on social media than they do actually socialising. Instagram, Snapchat, Facebook, Reddit, Twitter and LinkedIn have dominated much of our behaviour over the last decade and have made information-sharing so much faster and easier.

With this in mind, social learning is already an integral component of many successful, innovative organisations. In fact, social learning was recently voted the Number 1 trend in Learning and Development. Also, a recent Towards Maturity Benchmark Report revealed that the use of in-house social networks increased by 55%, making them one of the fastest-growing tools for enterprise learning. So, where do you sit with social learning? Are you considering integrating into your learning strategy?

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By definition, social learning is the process of enabling people to learn from one another in a digital environment, ultimately driving immediate support, information-sharing and collaboration with the intention of achieving best practice. At Workstar, our LMS can integrate with excellent social platforms such as Yammer, Slack and Chatter, and allows users to upload their content to share with their peers.

Learners love to collaborate

The Learning Benchmark Report revealed:

Sue FellWorkstar’s Head of Sales, says: “Social learning has some excellent advantages. It allows colleagues to create valuable connections and to start important work-related conversations. As part of the continuous learning journey, it helps people become more autonomous in their approach to learning, and importantly, it increases knowledge retention.”

So, how can you use social learning effectively in your organisation? eLearning thought leader Justin Ferriman provides some great suggestions:

  1. Create link conversations with specific pieces of learning content.
  2. Have a variety of content including video, quizzes, tests and articles linked to comments and discussions.
  3. Use technology as a platform to deliver social learning at scale.
  4. Enable users to review each other’s work (peer reviews).

If you’re implementing social learning, it’s important to create clean lines between professional knowledge sharing and personal media sharing. The latter only clutters the purpose of the learning, so it’s crucial to establish an environment that supports productivity, and not distraction or disruption.

Many organisations customise their own social learning framework, from video resources to instant messaging (IM) to ‘hangouts’, but regardless of how you integrate social learning, it’s also important to encourage participation (through respected influencers in your organisation) and develop solid structures, agendas and outcomes to provide people with focus and common goals.

Now is certainly the best time to seriously explore the benefits of social learning, and as always, we’d love to hear your thoughts on your upcoming learning strategies.

At Workstar, we’re always immersing ourselves in new appraoches to learning, and if you’d also like to read our eBook which covers the major trends for 2018, you can download it here.

By |2018-08-08T04:18:09+00:00December 7th, 2017|Marketing Relationship|0 Comments

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