CASE STUDY

McDonald's Barista

/CASE STUDY – McDonald’s Barista
CASE STUDY – McDonald’s Barista2018-10-01T00:49:26+00:00

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At a glance

Year 2013
Client McDonald’s Australia
Aim Further improve the McCafé experience by providing high-quality, excellent-tasting coffee and superior service to every customer, every visit.
Solution An experiential learning combining customer service scenarios with a barista simulation initially delivered as a competitive game to drive engagement and confidently acquire new skills.
Results Over 15,000 new baristas voluntarily completed the learning within 12 months. In this period, McDonald’s increased market share of specialist coffee from 9% to 15%.
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