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At a glance
||Further improve the McCafé experience by providing high-quality, excellent-tasting coffee and superior service to every customer, every visit.
||An experiential learning combining customer service scenarios with a barista simulation initially delivered as a competitive game to drive engagement and confidently acquire new skills.
||Over 15,000 new baristas voluntarily completed the learning within 12 months. In this period, McDonald’s increased market share of specialist coffee from 9% to 15%.